Companies engaged in promoting health, wellness and well-being are by default health communicators. Promoting sustained health behavior change is hard. Doing so requires effective employee communication. Those are messages that are:
This applies to all written and verbal communications using traditional channels or new media outlets.
Branding Wellness Initiatives
The power of brands can be used to effectively promote and position a wellness program and its interventions to targeted employees and key stakeholders.
A well-researched, planned and executed communication strategy — defining the mix of messages, channels and media — is vital to successful health communications.
Ensuring Cultural and Linguistic Competence
Effective communication in a global and/or cross-cultural context is challenged by the need to achieve both cultural relevance and linguistic comprehension.